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The importance of a model release

Posted by Marianne Winther on October 1, 2013

If you use photography of any description in a commercial context and there's an identifiable person in the image, then you have to make sure that the photo has a relevant model release. Period. 

Chances are that's the case if you licence an image from a reputable stock agency but as not all agencies work in the same way and some offer non-released images for usage, it's by no means a given and you should always make sure.

So, what exactly is a model release? It's a legal document that gives the photographer permission to licence an image commercially and whilst photographers are encouraged to always secure them, it can be a grey area as to when one is required, so it's ultimately up to the image buyer to make sure they've dotted the i's and crossed the t's when it comes to licensing stock.


Design Pics acquires AgStock, November 15, 2013
Edmonton based Design Pics Inc has announced the acquisition of AgSto...

RooM by Pocketstock launches a new commercial platform for elite Instagramers, October 8, 2013
RooM by Pocketstock is...

Fotolia launch mobile app, October 8, 2013
Fotolia have launched Fotolia Instant, offering mobile photographers an ou...

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J. Paul Getty Museum opens up its collections of images

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Source: News Feed

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