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The importance of a model release





Posted by Marianne Winther on October 1, 2013

If you use photography of any description in a commercial context and there's an identifiable person in the image, then you have to make sure that the photo has a relevant model release. Period. 

Chances are that's the case if you licence an image from a reputable stock agency but as not all agencies work in the same way and some offer non-released images for usage, it's by no means a given and you should always make sure.

So, what exactly is a model release? It's a legal document that gives the photographer permission to licence an image commercially and whilst photographers are encouraged to always secure them, it can be a grey area as to when one is required, so it's ultimately up to the image buyer to make sure they've dotted the i's and crossed the t's when it comes to licensing stock.

 

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